Blue April: Autism Awareness Month

April is dedicated to the autism awareness campaign. Established by the United Nations (UN) in 2007, which designated April 2 as the official date, the Blue April campaign aims to draw society’s attention to the topic, fostering engagement and visibility for the disorder.

Potássio do Brasil, a subsidiary of Brazil Potash, supports initiatives that promote a more conscious, inclusive, and prejudice-free society. This April, we reaffirm our role as a Citizen Company, actively engaged in causes that seek to build a better society for all.

Autism Spectrum Disorder (ASD) is a neurodevelopmental condition characterized by atypical development, behavioral manifestations, deficits in communication and social interaction, and repetitive, stereotyped behavior patterns, according to experts.

The color blue is associated with calmness and greater emotional balance, especially meaningful for individuals with ASD.

 

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